The NEFS (نفس) – No Exception For Safety campaign was a bold initiative designed to strengthen JESA’s Health, Safety, and Environment (HSE) culture. The challenge? Creating an Arabic name with an English acronym that embodies a safety-first mindset.

Backed by a holistic action plan, the launch was marked by an inspiring original song by our co-founder, Mohamed EL MALKI (MastaFlow), reinforcing JESA’s unwavering commitment to workplace safety.